PROJECT INTENT 
An evolved retail approach resulted in the Pittsburgh Steelers rethinking their in-stadium sales strategy - merging smaller locations into one centralized Pro Shop experience. The challenge was to create a fluid shopping experience for large gameday crowds while creating a similarly engaging environment for non-gameday visitors. The resultant space is custom-centric, highly visible, and distinctly Pittsburgh. Patrons are drawn through the space using visual and physical cues like sweeping ceiling elements and custom retail displays that catch the eye. Each retail zone flows to the next encouraging shoppers to browse while taking in the black & gold sights and sounds. With Steeler football once again kicking off, the store puts the rich history and bright future of the Pittsburgh Steelers on full display.